So what is a Brand and how do you get yourself one of those, just in case you decide it's a worthwhile strategy.
It's been said before, but it needs restating: BE YOURSELF. You're unique and there's nobody else who can be YOU. Here are some writers I think have been very successful at creating their brand. I visit them a lot because I want to read what they write and share the time in their special place. I have others, but these have been on my "must visit" list a long time.
Lisa Gail Green
CREATE A CATEGORY OF ONE. (For this term I must credit Lethia Owens.)
This category is very different than a category that lumps you under a file that includes a lot of other writers. I love how Ms. Owens shows the difference. If you say you're a YA or MG author, the person will file you under YA/MG along with all the other writers s/he likes in that category. If you say you're the writer who captures the pulse of adolescent confusion in your book XXXXX. You get a special file that's all your own. I like that.
I'm still looking for more about marketing, so hope you'll pop back next Monday. I'll try to have a few more tips. Oh, and please add to whatever I've said. I'd love a good collection Marketing Strategies.